The way we own property is evolving alongside our lifestyles. In a world of rising prices and increasing mobility, flexible ownership is reshaping the rules, offering a smarter, more adaptable approach. Instead of paying for an entire property, you own only a share. Instead of handling maintenance and management, you rely on professional service. Instead of leaving your space vacant, you generate rental income whenever you're not using it.

This model is gaining traction among those who embrace a dynamic lifestyle and seek strategic, efficient investment opportunities.

Let’s break down how flexible ownership works, why it’s growing in popularity worldwide, and how it can help you unlock a new level of financial freedom and lifestyle flexibility – starting now.

FOUNDATIONS

The concept of flexible ownership isn’t new. As far back as the 1960s, wealthy European families co-owned countryside estates and ski chalets, sharing access throughout the year. Today, this model goes by many names – co-ownership, fractional ownership, shared ownership – but at its core, all of these terms describe the same approach to property ownership.

The principle is simple: multiple buyers purchase shares in a single property, each gaining the right to use it for a set number of days per year. This significantly reduces the financial burden – rather than paying full price for an entire property, you invest in only the portion you need. At the same time, co-owners retain all the rights of full ownership – they can sell their share, gift their stay days to loved ones, or rent them out for income.

In recent years, flexible ownership has evolved significantly, driven by global trends. Rising property prices, the growth of the sharing economy, digitalization, and shifting attitudes toward asset ownership have led more people to seek smarter, more efficient ways to invest in real estate.

Luxury & Hospitality Investment — a format that blends property ownership with investment potential. Owners can stay at the property and earn rental income when they’re not using it. This approach is known as Stay & Earn – live and invest at the same time. Here, it’s essential to evaluate not only the comfort and aesthetics of the property itself but also its investment potential and attractiveness as a rental destination.

Second home — a popular format similar to a vacation home. Ideal for those who want a countryside retreat near their primary residence. This could be a beachfront villa or a mountain house, easily accessible for weekend getaways or extended holidays.

Travel Home — particularly common in Europe, this model allows owners to have a property in their favorite vacation destination. Typically, these are countryside villas in scenic locations, complete with pools, spas, and premium leisure facilities. Owners share the property, taking turns to stay for a set number of days per year, enjoying all the benefits of ownership. However, in many cases, these homes cannot be rented out.

The flexible ownership model comes in several variations, with companies worldwide offering their own approaches. These formats may differ in payment structure – whether through a one-time lump sum or mortgage installments – as well as in the type of properties available, ranging from affordable family homes to luxury villas and high-end real estate in prestigious locations.

Here are the main formats:

The key advantages of the flexible ownership model in the premium hospitality sector include professional management, a steady stream of guests, and five-star service, and, most importantly, predictable returns thanks to a well-established business model. At the same time, owners retain all the benefits of full property ownership.

Net income is then distributed among owners in proportion to their shares.

On days when you’re not using the property, it is rented out to hotel guests at market rates.

Operational costs and management fees are deducted from the total revenue.

All revenue from rooms in the same category is pooled together.

The mechanics of flexible ownership are simple and transparent. You purchase a share in a property — 1/12 or 1/6 ownership, for example – giving you the right to use it for 30 or 60 days per year, respectively. Owners contribute to maintenance and operational costs in proportion to their share, with most expenses covered by rental income. At the same time, you don’t have to negotiate with co-owners or worry about managing the property – everything is handled remotely. A space operator, such as BIRDNECK share, coordinates the booking schedule and ensures full maintenance.

Additionally, as real estate prices appreciate, the value of your share grows over time. Your ownership rights are legally protected, and you avoid the excessive costs of full property ownership.

The Stay & Earn model allows you to earn rental income during the periods when you’re not using your property. In the hospitality sector, your share is integrated into the hotel’s rental pool, generating revenue from the overall room inventory. A professional management company takes care of everything – cleaning, maintenance, security, and guest services while ensuring high occupancy and premium service quality. All you need to do is book your stay through the app and receive regular income reports.

You value freedom and mobility but also want to invest in a better quality of life today. Flexible ownership gives you the status of ownership with the flexibility of use. Change locations seasonally or based on your mood, all while your investment works for you year-round.

You travel frequently, value a high level of comfort, and want to feel at home no matter where you are. Flexible ownership lets you co-own aesthetically flawless, high-end properties in prime locations without worrying about management or legal complexities. A professional team takes care of everything. Simply book your stays through an app and enjoy five-star service. When you're not using the property, it generates rental income for you.

Flexible ownership is for those who want to invest in premium real estate without the hassle of full ownership. This model is particularly appealing to three types of investors:

If you're looking to diversify your portfolio and secure capital in real assets, this model is a smart choice. Flexible ownership allows you to enter the premium real estate market with a lower upfront investment. Instead of tying up capital in a single property, you can build a diversified portfolio across multiple locations, earning rental income while benefiting from potential appreciation.

The flexible ownership market is experiencing explosive growth, expanding by 300% over the past three years. The trend is particularly strong in the premium real estate segment, where full ownership of a single property is often seen as an overpriced and impractical choice.

Experts predict that in the coming years, flexible ownership could become one of the leading models in real estate investment. The most promising opportunities are in regions with developed infrastructure and high living standards, such as the U.S., Europe, and key global tourism hubs.

The rising demand for portfolio diversification and a more flexible lifestyle has positioned flexible ownership as an attractive tool for high-net-worth investors. It allows capital to be deployed more efficiently, avoiding large upfront costs while still securing a stake in premium properties.

Another key driver of growth is technology. Smart contracts and digital platforms have made co-ownership more transparent, seamless, and accessible. In many ways, this marks the next evolution of real estate where traditional property purchases give way to ownership models that are fully managed by professionals, offering investors access to high-end real estate at a fraction of the cost.

Select your ideal property from our carefully curated portfolio.

We take care of everything – the transaction, legal formalities, and property management. Once the process is complete, you officially own your share and can start planning your first stay.

Investing in real estate through flexible ownership is a clear and straightforward process. The key is choosing a company that guarantees high service standards, secure transactions, and professional management.

Complete a quick online qualification to confirm eligibility.

Work with a dedicated manager who will guide you through every step – from consultation to finalizing documents.